PRINCIPLES

Nine commitments for responsible AI

The principles apply to individual decisions and institutional controls.

02 — THE NINE RESPONSIBLE AI PRINCIPLES

A framework for evaluating AI systems.

These principles are written for the teams that put AI systems into the world: deployers, integrators and fine-tuners. Each principle names a failure domain, the commitment that addresses it and the controls that implement it. Where the obligation differs for organisations that train models, the principle says so.

PRINCIPLE 01 — COMMITMENT

Human Augmentation by Oversight

We commit to assess the consequences of incorrect outputs and automated actions and to design systems with human oversight to ensure aligned and safe outcomes, enabling Human Augmentation by Oversight.

FAILURE MODES

  • Automation of decisions the AI Act treats as high risk or prohibits
  • Agents acting beyond their mandate
  • Review in name only

PRACTICAL CONTROLS

  • Impact assessment before automation
  • Approval gates for consequential actions
  • Bounded autonomy with escalation paths

PRINCIPLE 02 — COMMITMENT

Fairness by Calibration

We commit to introduce processes proportionate to risk that mitigate unintended discrimination across groups in our production AI systems, enabling Fairness by Calibration.

FAILURE MODES

  • Inherited model bias propagated across the system
  • Application data and prompts amplifying skew
  • Fine-tuning shifting behaviour unnoticed

PRACTICAL CONTROLS

  • Disaggregated behavioural evaluations
  • Review of provider model documentation
  • Re-evaluation after fine-tuning and updates

PRINCIPLE 03 — COMMITMENT

Explainability by Justification

We commit to develop tools and processes to enhance the transparency and explainability of AI systems where reasonable, enabling Explainability by Justification.

FAILURE MODES

  • Unnecessarily convoluted agentic graphs
  • Stated reasoning diverging from actual behaviour
  • Lack of deterministic flows where systematic execution required

PRACTICAL CONTROLS

  • Interpretability and attribution tooling
  • Transparency artifacts such as model and system cards
  • Infrastructure for semantic root cause analysis

PRINCIPLE 04 — COMMITMENT

Provenance by Reproducibility

We commit to develop the infrastructure that captures the lineage of our AI systems' operations, so historical steps can be reconstructed and reproduced, enabling Provenance by Reproducibility.

FAILURE MODES

  • Unpinned model versions
  • Gaps in data governance throughout system
  • Historical steps that cannot be reconstructed

PRACTICAL CONTROLS

  • Version pinning for models, prompts and configuration
  • Determinism in atomic steps through seed/input metadata
  • Data provenance and lineage across operations

PRINCIPLE 05 — COMMITMENT

Reskilling by Design

We commit to identify, document and systematically support the reskilling of our domain experts and mitigate the impact on workers affected by automation, enabling Reskilling by Design.

FAILURE MODES

  • Lack of systematic plan for workforce support
  • No retraining and reskilling paths
  • Undocumented process change

PRACTICAL CONTROLS

  • Workforce impact assessment
  • Business change planning
  • Process documentation

PRINCIPLE 06 — COMMITMENT

Evaluation by Observability

We commit to evaluate our AI systems against the domain-specific consequences of their behaviour, and to ensure robust monitoring capabilities are in place for as long as the system operates, enabling Evaluation by Observability.

FAILURE MODES

  • Benchmark contamination and overfitting
  • Lack of telemetry, tracing, logging and general observability
  • Drift that goes undetected after deployment

PRACTICAL CONTROLS

  • Domain-grounded capability and safety evals
  • Cost-weighted metrics with production monitoring
  • Incident feedback into the evaluation suite

PRINCIPLE 07 — COMMITMENT

Trust by Privacy

We commit to build and communicate privacy processes that protect the data of stakeholders interacting with our AI systems directly and indirectly, enabling Trust by Privacy.

FAILURE MODES

  • Personal data extractable from a model by prompting
  • Sensitive data flowing to third parties the user never agreed to
  • One user's data surfacing in another user's session

PRACTICAL CONTROLS

  • Privacy impact assessment before connecting data to a model
  • Memory segregation across users with no shared session context
  • End-to-end encryption of personal data in transit and at rest

PRINCIPLE 08 — COMMITMENT

Safety by Security

We commit to develop the processes and infrastructure required to secure our AI systems across their lifecycle, and to treat the safety of their actions as part of that boundary, enabling Safety by Security.

FAILURE MODES

  • Agents granted standing permissions beyond their task
  • Models, data and tools adopted without vetting or integrity checks
  • Agent credentials shared across users, tasks and environments

PRACTICAL CONTROLS

  • Threat modelling against the MLSecOps Top 10 and OWASP agentic attack vectors
  • Trust boundaries separating model instructions from external content
  • Red-teaming, layered safeguards and monitoring

PRINCIPLE 09 — COMMITMENT

Human Alignment by Intent

We commit to evaluate whether our AI systems pursue what was intended rather than what was measured, and to test for misgeneralisation, deception and misuse where reasonable, ensuring Human Alignment by Intent.

FAILURE MODES

  • No definition of what the system must never pursue
  • High risk systems that cannot be interrupted once running
  • Objectives never revisited as the deployment context changes

PRACTICAL CONTROLS

  • Periodic objective reviews as deployment conditions change
  • Post-deployment audits of behaviour against the stated intent
  • Monitoring for divergence between the metric and intended outcome